Category: Inbound Marketing

How to quack like a genius.

It was the early eighties when I left California for a new job in The Big Apple. Henry Wolf, a world-famous photographer from Vienna, had just renovated a dilapidated, east side carriage-house into a state of the art photo studio. I was going to be one of his workhorse workaholics. I loved my new job

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10 ways to improve your website promotion strategy

Think About a Visitor Conversion Website visitors don’t mean much if they don’t convert to actionable leads before they leave. Figure out what needs to be accomplished to improve your website promotion and how to make it happen. Revisit this game plan every few months, fine-tuning the approach to maximize results. Blog Post Creation &

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Time to Overlook the Obvious and Clean Up Your SEO

It’s Time to Overlook the Obvious and Clean Up Your SEO

Before you suit up for an SEO battle, think about the long road ahead. Attempting to outrank your competition for the most desirable search terms will usually end up as a demoralizing, fruitless endeavor. Unless your company provides an abnormally unique product, there will always be a bigger competitor, with more brand awareness, more clout with Google and more money to spend on marketing. So what are you supposed to do?

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