Category: Inbound Marketing

How to quack like a genius.

It was the early eighties when I left California for a new job in The Big Apple. Henry Wolf, a world-famous photographer from Vienna, had just renovated a dilapidated, east side carriage-house into a state of the art photo studio. I was going to be one of his workhorse workaholics. I loved my new job

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H290. Random stories are not just for the birds.

Or, how stories can help grow your business! I recently started jogging each evening because I have a dream of running a 5K in under 24 hours. I run at the local beach because there’s a graveled path that’s easy on the knees and always empty except for the resident geese. Canadian, big, black &

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4 reasons you should have a fear of missing out on blogging.

Why not blogging is kinda like not brushing your teeth. As a kid, I was usually rewarded with a bedtime story, but only if I brushed my teeth for more than 30 seconds. It was the “carrot” my parents used to help build this good habit and it has rewarded me and my siblings with

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10 ways to improve your website promotion strategy

Think About a Visitor Conversion Website visitors don’t mean much if they don’t convert to actionable leads before they leave. Figure out what needs to be accomplished to improve your website promotion and how to make it happen. Revisit this game plan every few months, fine-tuning the approach to maximize results. Blog Post Creation &

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Time to Overlook the Obvious and Clean Up Your SEO

It’s Time to Overlook the Obvious and Clean Up Your SEO

Before you suit up for an SEO battle, think about the long road ahead. Attempting to outrank your competition for the most desirable search terms will usually end up as a demoralizing, fruitless endeavor. Unless your company provides an abnormally unique product, there will always be a bigger competitor, with more brand awareness, more clout with Google and more money to spend on marketing. So what are you supposed to do?

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SEO for Business: Bobbing for Customers

If you’ve ever tried working on the SEO for your business website, you know it can be a time-consuming, and sometimes frustrating undertaking. There are a dozen factors you need to consider, even before you make a single change to your website…

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Experimental Marketing Outbounds Out Inbounds In

Experimental Marketing: Outbound’s Out. Inbound’s In.

For businesses, the biggest advantage of having a website has always been the ability for customers to immediately access information about about a company, no matter where they are. To this day, no other medium allows businesses to broadcast their products and passions to such a large audience, in a way that matches their brand.

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