Think About a Visitor Conversion
Website visitors don’t mean much if they don’t convert to actionable leads before they leave. Figure out what needs to be accomplished to improve your website promotion and how to make it happen. Revisit this game plan every few months, fine-tuning the approach to maximize results.
Blog Post Creation & Writing
A thoughtful, well-crafted blog post captivates readers and encourages them to share it, browse the rest of your website or subscribe to future posts. If you don’t have the time, energy or finesse to write your own blogs, find a professional who does it for a living.
Blog Post Optimization
Whether you choose to write your own content or have a professional write it for you, be sure to fine-tune the message and add some great visuals. Write an irresistible call-to-action and optimize the post for social media and search engines. Then, it’s on to promotion.
Blog Post Syndication on Social Media
A billion+ users means that no other form of marketing has more potential than social media. When publishing a blog, post links and carefully crafted messages to your social media profiles. Syndicate these posts over the course of a few months to maximize exposure.
Website Promotion on Social Media
In addition to your blog posts, be sure to also promote the other content on your website. Determine the most interesting and relevant aspects of your website, posting links to those pages, pictures and unique messages on social media, throughout the month.
Twitter Engagement
Some people see Twitter as weird and confusing. But people who do use it, see it as THE place to get their news, entertainment and education on a daily basis. Follow people, favorite and retweet relevant third-party content to grow your audience to continually expand your exposure.
Sponsored Social Media Management
Facebook, Twitter and LinkedIn allow companies of all sizes to expand their reach by sponsoring posts. Optimize your budget, target the right audiences and manage your best performing ads to continually increase the quantity and quality of leads through your website.
Full Website Optimization
To take full advantage of the search engines, your entire website needs to be meticulously maintained, by targeting optimal keywords for your business. Update outdated information and continuously improve the SEO titles and tags throughout your website, to increase your organic, search engine visitors.
Keep an eye on keyword SERP tracking, keeping you up-to-date on the overall visibility of your website.
Local Search Optimization
If customers actually stop by your store or office, perhaps the most important form of marketing is local search. Apps like Google Places, Apple Maps and Yelp all collect information from different sources to display the most relevant places to their users. Keeping those sources consistent and up-to-date can be a nightmare to handle on your own. Get a professional to help and get back to what you do best.
Landing Page Development
Keeping your website current with new content is as important for your visitors as it is to the search engines. Consistent blogging plays a big part in that, but more is always better. New landing pages, with specific, sales-oriented messages, can focus your visitors, priming them to become actionable leads and customers. Every few months, create a beautiful new landing page, based on the marketing concepts you’ve already developed through the blog.
Email Publication
Email marketing remains a cost-effective way to promote your business. Implement website strategies to grow and nurture your list of customers, prospects and influencers. Design a standout, branded, mobile-responsive email template and blast your latest blogs every month, keeping YOU at the top of everyone’s mind.
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