SEO for Business: Bobbing for Customers

bobbing-for-customers
If you've ever tried working on the SEO for your business website, you know it can be a time-consuming, and sometimes frustrating undertaking. There are a dozen factors you need to consider, even before you make a single change to your website...

If you’ve ever tried working on the SEO for your business website, you know it can be a time-consuming, and sometimes frustrating undertaking. There are a dozen factors you need to consider, even before you make a single change to your website. What’s more… after you’ve made those changes, it can take weeks to figure out if you’ve actually made a difference.

Also check out: Some tips on how to boost your website leads.

If you’re relatively new to the SEO game, chances are you won’t be achieving super high rankings for the premier keywords that you want. One thing you can do to save yourself days of fidgety anticipation is to broaden your horizons from the beginning and start bobbing for customers.

For example: If you’re an accountant looking to sign some new clients, trying to go after “accounting services” will likely be a fruitless experiment. There is simply too much competition and too many BIG players going after the same keyword. If, on the other hand, you focus in on more specific search terms, something like “income tax preparation service”, you will have a much higher chance of success.

There will certainly not be as many people searching for something so specific, but you will end up ranking higher for those that do. As an added bonus, when they see you provide exactly what they searched for, they are even more likely to take you seriously and become your customer!

If you can bob for customers in a few different niches, SEO efforts for your business will gain more exposure, and be far more effective than going after the most obvious keywords you can think of. In fact, if you create different pages (or blog posts), each one optimized for a niche keyword, you’ll have even more luck ranking, converting and learning what works best!