Chroma Insights

How to quack like a genius.

It was the early eighties when I left California for a new job in The Big Apple. Henry Wolf, a world-famous photographer from Vienna, had just renovated a dilapidated, east side carriage-house into a state of the art photo studio. I was going to be one of his workhorse workaholics. I loved my new job

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open for small business during COVID-19

COVID-19: Small business is #notcancelled

The COVID-19 pandemic has impacted all of us in ways we never imagined. This crisis not only impacts our personal lives, but extends to our businesses, too. As small businesses, we are facing unique challenges that we never anticipated, not even 2 weeks ago. The way we do business with ourselves and each other has

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10 ways to improve your website promotion strategy

Think About a Visitor Conversion Website visitors don’t mean much if they don’t convert to actionable leads before they leave. Figure out what needs to be accomplished to improve your website promotion and how to make it happen. Revisit this game plan every few months, fine-tuning the approach to maximize results. Blog Post Creation &

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