Chroma Insights

open for small business during COVID-19

COVID-19: Small business is #notcancelled

The COVID-19 pandemic has impacted all of us in ways we never imagined. This crisis not only impacts our personal lives, but extends to our businesses, too. As small businesses, we are facing unique challenges that we never anticipated, not even 2 weeks ago. The way we do business with ourselves and each other has

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10 ways to improve your website promotion strategy

Think About a Visitor Conversion Website visitors don’t mean much if they don’t convert to actionable leads before they leave. Figure out what needs to be accomplished to improve your website promotion and how to make it happen. Revisit this game plan every few months, fine-tuning the approach to maximize results. Blog Post Creation &

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Google, Amazon, & Chroma Sites enter the home improvement market

4 Website Launches Meet the Demand of Growing Trade Businesses This past year, Chroma Sites launched a new batch of home improvement websites for some very successful home improvement firms. These companies represent a small, but important, segment of the huge residential home improvement industry. We are proud to feature them in our portfolio. With the likes

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Website Homepage Essential Features

The other 5 second rule: 10 website homepage essentials

There are two, totally different, 5-second rules. One applies to dropping food on the floor and the other is the most time a visitor will stay on a bad website homepage. We always ask our new website clients this question. “If you only had 5 seconds to grab someone’s attention on your website homepage before they click back, what would you want them

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Now Serving Restaurant Websites

Order up! Now serving restaurant websites

Today, everything about a restaurant has to be perfect — from the moment someone lands on the web page until the moment they tip the wait staff. Restaurateurs realize that while their food must be wondrous, their brand must be also. Most restaurants do have websites, but so many of them are sad and neglected because of the time and expense

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Go Mobile Friendly

If you’ve got a good website recipe, don’t go mobile from scratch

“Go mobile friendly” sounds liberating. Untethered from the desk and free to roam the world, while staying connected to what matters. To a business owner with an old website, however, “going mobile friendly” sounds more like ulcers and headaches. Just a few short years ago you had a great website: convincing copy, killer graphics and it actually brought in new business… but now, it’s obsolete… We

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