Chroma Insights

A golf course, chocolate milkshakes, and a website team to call home.

As the pandemic began to wind down, my husband and I drove our neglected SUV out onto the open road. Along with millions of other newly-freed Americans, we added almost 4,000 miles to the odometer, taking backroads from Westport, CT to Naples, Florida and back via Nashville. We stopped at pretty beaches and replaced lunch

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How to quack like a genius.

It was the early eighties when I left California for a new job in The Big Apple. Henry Wolf, a world-famous photographer from Vienna, had just renovated a dilapidated, east side carriage-house into a state of the art photo studio. I was going to be one of his workhorse workaholics. I loved my new job

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H290. Random stories are not just for the birds.

Or, how stories can help grow your business! I recently started jogging each evening because I have a dream of running a 5K in under 24 hours. I run at the local beach because there’s a graveled path that’s easy on the knees and always empty except for the resident geese. Canadian, big, black &

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4 reasons you should have a fear of missing out on blogging.

Why not blogging is kinda like not brushing your teeth. As a kid, I was usually rewarded with a bedtime story, but only if I brushed my teeth for more than 30 seconds. It was the “carrot” my parents used to help build this good habit and it has rewarded me and my siblings with

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things you'd never expect a web designer to say

3 things you would never expect a web designer to say

Your website is one of the most important tools to help your business succeed. Your website draws in visitors, provides them with the information they’re looking for quickly and easily, and drives them to take a desired action. A web designer can be your best friend when building an effective and strategic website, but not

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open for small business during COVID-19

COVID-19: Small business is #notcancelled

The COVID-19 pandemic has impacted all of us in ways we never imagined. This crisis not only impacts our personal lives, but extends to our businesses, too. As small businesses, we are facing unique challenges that we never anticipated, not even 2 weeks ago. The way we do business with ourselves and each other has

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10 ways to improve your website promotion strategy

Think About a Visitor Conversion Website visitors don’t mean much if they don’t convert to actionable leads before they leave. Figure out what needs to be accomplished to improve your website promotion and how to make it happen. Revisit this game plan every few months, fine-tuning the approach to maximize results. Blog Post Creation &

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