The days of the basic contact form are quickly fading. Today, customers don’t have the patience to wait for someone to get back to them. They know what they’re looking for, and they expect to find it on your website.
For whatever reason, many web design companies don’t put a lot of thought into turning visitors into customers. Most will slap a contact page onto their website and call it a day.
If you’re interested in making the most out of your beautiful new website—generating more, high-quality leads is what needs to happen. At Chroma Sites, lead generation is the most important result of a great website. We spend just as much time thinking about how to convert your visitors into leads, as we do on the design.
Our creative approach to lead generation, coupled with our tried-and-true web form technologies, makes for a powerful and enticing tool that captures your potential customers.
Our Approach to More Effective Lead Generation (in 5 easy steps)
1. Give them something they want:
Every good lead-generation campaign starts with a great offering. The only visitors that will fill out a form just for the sake of contacting you, are probably already sold, and that’s pretty rare. Those who are undecided, however, will most likely move on to someone else until they find what they’re looking for.
Offer your visitors something they want… a brochure, an infographic, or even pricing!
Obviously, what you choose to offer will depend on what you are selling, who you’re selling to and how it’s sold.
Chroma Sites can help you think about all of those things and figure out a great offer for you. Get started with a completely free consultation….
2. Get them to the form:
We all know that the ultimate goal of a lead generation strategy is for a prospective customer to fill out a form on your website. But that will never happen if they can’t find it.
One of the most basic concepts that separates the good campaigns from the bad is a variety of different call-to-action text. In most cases, a link to the contact page isn’t going to do it.
Chroma Sites will help you create calls-to-action that actually relate to the pages your visitors are reading.
3. Make it quick and painless:
Most people are busy, and busy people have little patience for answering questions they don’t care to answer. We’ll always recommend that you only ask your visitors for information that’s actually relevant.
We take two things into account when designing our custom lead generation forms. First, people are intimidated by lots of fields that need completing. Second, people don’t like giving away more than they have to. It’s been proven time and time again that the longer the form, the fewer responses you’ll get.
Chroma Sites will help you decide exactly what you need and what you don’t.
4. Make sure they’re qualified:
Some companies want every lead they can get their hands on, others only want those that are just about ready to buy. Give me one great lead over ten so-so leads every day of the week. Putting effort into trying to convert poor leads is drain on any sales team.
That’s why we attempt to qualify visitors before they become form submitters. We have a variety of qualification techniques that will filter out the tire-kickers and latch onto the ones you really want.
Chroma Sites will help you find the right questions in your lead generation forms to filter your visitors appropriately.
5. Find a way to re-engage:
Someone once told me you have to contact someone 5 times, before they’ll be ready to buy. It’s not always true, it’s important to re-engage and keep your business top of mind, before they disappear completely.
We utilize a broad spectrum of communication techniques to help stay in touch. Not only can our forms automatically add new leads to a mailing list, but they can also segment them by their answers, respond immediately with an email, subscribe them to a drip-marketing campaign, add them to a re-marketing advertising effort, ask them to follow you on social media and even get them to take further action (like pick up the phone).
Chroma Sites will help you determine which ways your business should re-engage existing leads.
The new age of website lead generation is here… think of all those visitors who could be customers. Ask us how we can help your business today…