Upon searching for a local website design company, you may find yourself a bit intimidated by a whole bunch of technical terms that only web developers know. How do you know what you really need in a new business website and how can you be sure that you hire the right firm to get it?
Here are a few questions to ask your web design candidates…
Q1. Ask them: “How does web design relate to web marketing?”
Don’t let ’em gloss over the connections between the development of your website and what happens to your site after launch. Not even the best CT web design company can be all things to every businesses, but every good website firm should be extremely cognitive about your goals, both before and after the launch.
Q2. Ask them: “What do you know about responsive design?”
Don’t be fooled when a web designer says “oh sure, we can do that”, when you ask them about mobile websites. Mobile browsing is officially here to stay and your website needs to be readable and look great on every device. Ask for examples of responsive design websites they’ve built, and be sure to explore those sites on your phone.
Q3. Ask them: “What do you do in-house and what do you outsource?”
As difficult as it is to hear, your website should never really be finished. Even after you launch, you will be coming up with new business ideas and new marketing strategies that will require changes on your website. Whether it’s maintenance or marketing, make sure the company you hire can handle, or will be involved with, the services you need to grow your business after launch. Uncoordinated website design and marketing services never end well.
Q4. Ask them: “Why does my content matter?” (and then ask them again)
Make sure they understand the value of inbound marketing and building your website around a content-driven strategy. Even if you’re not a writer, you can’t overlook the importance of relatable content. If you take away nothing else from this blog, make sure hire a web designer who can help you bridge the gap between the website development and turning your visitors into customers.
