Consumers Petroleum has been a serving Connecticut, New York and New Jersey gas stations with petroleum products for nearly 80 years. They are preferred partners of Citgo, Sunoco, Gulf and BP, own and operate more than 15 service stations in tri-state area as well as on the Mass Pike. More recently, they’ve introduced a chain of convenience stores named “Wheels”.
CP came to us to rebuild their corporate website because it had been a few years since the last update. They already had a separate website for the Wheels brand, but they wanted a new online presence to showcase the company and establish interest in their B2B services. They’re primarily involved in petroleum distribution, so that had to take center stage, but they also invest in real estate for their service station division, and needed a way to generate leads from commercial property owners interested in selling.
Our solution, aside from a killer website, was a dynamic form that would allow prospects to submit all of the application information necessary for the specific service(s) that interested them. (Something they used to do by fax, BTW). Our tech savvy team built the form which would launch the appropriate questions based upon the previously gathered information. This form, in essence, helped pre-qualify each potential customer so that the CP sales team could seriously focus on the promising leads.