About the Project is not about your shiny, new surgical makeover scaring little children (and some adults). It’s about using humor in marketing. And even if you’re just thinking about getting a facelift, remember: not all plastic surgeons graduate at the top of their class.

Gene Braunstein came to us when he launched his writing business. His challenge was to help agencies and businesses understand that writing does not have to be dry to be informative and effective. His long time friendship with Jay Leno and his experience writing sitcoms has made him an icon business writer in this area.