Alternative Messaging Services & Solutions is a company that provides email migrations for larger businesses, government agencies and educational institutions. The services they provide are crucial, but aren’t all that interesting to potential customers. Our job was to help them convey the benefits of a highly technical, complex service in a way that’s engaging and informative. We took a lot of time to help them reformat their messaging to resonate better with non-techies, incorporating a variety of colorful graphics, photography and animation to make a tricky topic interesting and compelling.