77 Sunset Lane of Ridgefield is a brand-new, 55 and older residential community recently approved by the town of Ridgefield, CT to be built on a piece of town owned land. This community is very close to the center of prestigious Ridgefield and will allow the town to offer it’s residents roomy living areas on a beautiful, well landscaped property. This neighborhood offers all the amenities of a traditional homeowners association, while keeping the needs of active adults top of mind. The developers, Charter Group, are very focused on selling to people who enjoy an active lifestyle and historic culture.
This is the third website we’ve designed for Charter Group and was built immediately before the town voted on approval of the development. They needed it up and running super-fast, so we had it built for them in a week!
Through the website, an educational campaign targeted Ridgefield residents and public officials, which detailed the benefits of the new development. Since then, the town overwhelmingly voted to approve the development. As the project progresses, the website will keep pace, transitioning into the primary selling tool. The website is designed to appeal to an older demographic, is an easy-to-navigate, mobile-friendly, and visually showcases the appeal of living in an active adult community.